About Persona

Our mission: to create timeless, minimalist jewelry that reflects the identity, rituals, and roots of the wearer — subtle, personal, and made to last.

Persona was created for people who see meaning in the spaces, rituals, and moments that shaped them. From the field, to the court, to the streets you grew up on — these are symbols of movement, memory, and identity.

We design clean, timeless pieces rooted in personal connection — not trends. Jewelry that speaks quietly but carries weight. That doesn’t follow hype, but tells your story.

Our Materials

Every Persona piece is crafted from premium 316L stainless steel with 18K gold plating (where noted) — chosen for everyday durability and a clean, modern finish.

  • Waterproof & sweat-proof — made for daily wear
  • Hypoallergenic & safe for sensitive skin
  • Tarnish-resistant with long-lasting color
  • Premium chains with adjustable clasps

Shop by Sport

OUR JEWELRY WON'T FADE

All our jewelry are tested for daily use guaranteeing durability against water and sweat. Made to last over years, on and off the pitch.

What people are are saying

Real customers. Real sessions. Real emotion.

“I love it and haven't taken off since I got! Such a sick simple classic chain that goes with anything. Whether it's casual fits, dressy it goes with all & it's easily one of my favourite chains that I own”

Reviewing: Soccer Pitch Necklace(Gold)
Anthony M
Anthony M Verified buyer Striker, York University Lions

“Gifted this to my daughter after qualifying for provincials. The design is clean but meaningful, and the 18″ fits perfectly. She trains daily. No green skin, no tarnish, just a quick rinse after practice. She hasn’t taken it off since.”

Reviewing: Track Pendant Necklace — Gold
AV
Anh V. Verified buyer Track Mom

“I love it and haven't taken off since I got! Such a sick simple classic chain that goes with anything. Whether it's casual fits, dressy it goes with all & it's easily one of my favourite chains that I own”

Reviewing: Soccer Pitch Necklace(Gold)
LD
Lucy D. Verified buyer Soccer Lover

“I'm obsessed with my new necklace. It's great quality, and I love the unique soccer design. Looks great layered with other necklaces, so happy, and would defs buy from the shop again.”

Reviewing: Soccer Pitch Necklace(Gold)
KJ
Kaitlin J. Verified buyer Midfielder

“I never wore jewelry until I saw this, & now I never take my gold pendant off. Whether I am working, playing footy, or just chilling, it's always on. I got the bracelet to match and I sent my girlfriend the silver pieces as a hint for xmas ;)”

Reviewing: Footy Cuban Link Bracelet — Silver
Zayn D
Zayn D Verified buyer Center Back/Center Mid

“I’ve worn this throughout long training days and between events (not while racing, of course). I went 20″ for a relaxed drop & got a ton of eyes and compliments!”

Reviewing: Track Pendant Necklace — Gold
JS
Jared B. Verified buyer 200m Sprinter

The Golden Goal Tournament

Partnership

We’ve partnered with Sports Leagues Canada for their Golden Goal Tournaments. In October we sponsored both MVPs and ran an on-site booth with giveaways and product demos.

Next up: the $100K Tournament. Come by, meet the team, and check out our jewelry activations, exclusive drops, and event-only perks.

Shop MVP Gold Pendant Shop MVP Silver Pendant
Partnership graphic
Partner
Event photo
Event photo

Retail Partner - Tiny Soccer Shop

Find us IRL in Toronto!

We’ve partnered with Tiny Soccer Shop in Midtown Toronto to bring Persona’s soccer jewelry to a local retail space. Come see the display and try pieces in person!

  • Exclusive in-store display
  • Limited drops and activations
426 Eglinton Ave W 2nd floor, Toronto, ON M5N 1A2
Get directions
Retail display
Partner
Shop photo
In Store Display
Watch this!